Panic buying sets in, magazines are purchased in record numbers;
"Hey, we're running out of supply from distributors, we better up the
price to slow down orders and catch up".
"Fuck, they are still buying... better up the price to slow down
demand.... hell demand is still rising and these guys are paying that
"Well, see how high you can go before sales taper, then back off a
little, we'll drop the price when more things to sell exist, and people
forget how we tried to help them by staunching demand. "
See, CTD just wanted to HELP end the craze. If other retailers would
have joined in, it would have put the brakes to panic buying.